ADAPT YOUR OUTDOOR SIGNAGE TO THE SUMMER
KEYS TO RESISTANCE AND VISIBILITY
With the arrival of the heat, the intense sun and the changes of season, many brands face an important challenge: maintaining their impeccable image outdoors without the lettering deteriorating. If you are looking for how to protect your label during the summer months, this article is for you.
At Grafiks Estudio, as a signage company in Barcelona with extensive experience, we know what it takes to make your visual communication stand out and continue to attract attention all summer long.
Why is it important to adapt your outdoor signage to the summer?
Summer conditions can test even the most robust signs.
High temperatures, prolonged sun exposure, humidity and sudden changes in temperature can affect both the structure and the colors of your lettering.
If your brand is communicated through a discolored, cracked or damaged label, the perception of professionalism and trust is instantly lost.
Keys to a resistant and visible exterior rotation in summer
1. Choose suitable materials for high temperatures
Not all vinyls or supports are designed for the outdoors.
In summer, it is essential to use high resistance materials such as:
- Polymeric or cast vinyls, prepared for exposed surfaces.
- Supports with UV protection, which prevent color degradation.
- Luminous signs with stable thermal systems, to avoid overheating.
- A quality signage company will advise you on which materials to use based on your location, solar orientation and type of surface.
A quality signage company will advise you on which materials to use based on your location, solar orientation and type of surface.
2. Professional laminate: extra protection and durability
The laminate not only provides an attractive matte or glossy finish, but also acts as a protective barrier against:
- UV rays
- Scratches
- Dirt and humidity
A good laminate can extend the useful life of your outdoor sign for several years.
3. Contrast and legibility under the sun
Visibility is key. In summer, sunlight can “flatten” the colors or make it difficult to read at a distance.
We recommend:
- High contrast colors
- Thick and well-spaced fonts
- Avoid too small details
- Luminous signs to maintain visibility even in the late afternoon
As a signage company in Barcelona, we work especially hard on design to ensure that your message stands out even under full sun.
4. Preventive maintenance and seasonal reviews
A properly installed sign also needs attention.
During the hot months, check that:
- There are no take-offs in corners.
- There are no bubbles, burns or discoloration
- The electrical systems (if light) work correctly
A professional signage company can help you with revision and maintenance tasks without having to replace the entire sign.
Are you looking for a signage company in Barcelona for this summer?
At Grafiks Estudio, we are specialists in exterior lettering, quality lettering and customized solutions for companies of all sizes.
We know how to make your brand stay visible, neat and professional all summer long, no matter how hot it is.
Do you want to adapt your lettering to the summer?
Contact us today and we will help you choose the best solution for your business.
📍 Visit us at: www.grafiksestudio.com
Request your quote today!