HOW TO CHOOSE THE BEST MATERIALS FOR YOUR OUTDOOR SIGNAGE

Outdoor signage is one of the most effective advertising methodologies, thanks to its high resistance, durability and ability to attract attention. Among the various types of signage, outdoor signage stands out as a key tool for increasing the visibility of your business and efficiently projecting your brand identity in the public environment. This type of signage requires a careful selection of materials to ensure its long-term effectiveness.

In this article, we will explain the factors to consider when choosing the best materials for your outdoor signage and the maintenance required to ensure your outdoor signage lasts for a long period of time.

Factors to consider when choosing outdoor signage materials

When choosing the materials with which to design your outdoor signage, it is essential to take into account various factors so that the choice of these is as appropriate as possible. Among these, we can highlight:

Climatic conditions: Rain, sun, wind or humidity seriously affect the maintenance of outdoor signage. To choose the right materials, take into account the prevailing climate in the location where your business is located.

Visibility and aesthetics: Not only should you consider maintenance, but you should also choose materials that adapt to your design and aesthetics, as the sign will be what reflects the identity of your brand. Choose a material that conveys your values: quality, elegance, etc., and personalise them in an original way to make your outdoor signage stand out from the competition.
Location of exterior signage: Within exterior signage, there are different types of signage depending on where they are located, such as signage on facades and walls, signage on vehicles or signage on signs and posters. It is advisable to choose a suitable material that allows durability depending on whether the sign is mobile, as in the case of vehicles, or a very resistant material that allows constant exposure, as in exterior signage on façades.

Maintenance and care of outdoor signage

Depending on the material chosen (vinyl, aluminium, PVC, etc.) for the outdoor signage, different types of maintenance are required. In general, the following care should be taken to maintain both the aesthetics and functionality of the materials used:

Regular cleaning: It is recommended to clean every 2 to 3 months with specific products for the exterior sign material. To avoid damaging the material, do not use aggressive chemicals that may affect the colours or the surface.
Protection against mechanical damage: Outdoor signage is subject to knocks and scratches, especially if it is located in high traffic areas or near vehicles. It is advisable to ensure that signage is installed where it is least susceptible to direct damage.
Removal of signage where necessary: Not all materials, quality aside, have the same durability. For example, vinyl can peel off or lose its adhesion over time. It is therefore advisable to remove the outdoor signage when necessary. In addition, if the outdoor signage is closely related to a momentary campaign, it is essential to update and replace it so that it remains relevant to customers and aligns with current strategies.

How to make outdoor signage effective

Opt for sustainability: Choosing recycled and sustainable materials is one of the trends of recent years. Consumers increasingly value companies’ responsibility towards the environment. Opting for sustainable outdoor signage will align the company’s values with those of consumers.

Technological advances: Thanks to the latest technological advances in vinyl printing and other types of outdoor signage, it is possible to print on a wide variety of materials, both acrylic and metallic, which increases the strength and durability of outdoor signage.
Adapt signage to urban and natural environments: In addition to quality, take into account the aesthetics of the environment where you will place your outdoor signage to seek greater harmony with it. Materials such as rust-prone metals are on trend in areas that are looking for a more industrial style, while if you are looking for a more organic or natural design, materials such as recycled wood are a good choice.

Outdoor signage is a format that will increase your visibility, but you must choose the right materials for long life and good maintenance. At Grafiks, we are experts in high quality outdoor signage and its maintenance.

If you want more information about our services, check our website or schedule a meeting with us at: www.grafiksestudio.com