TRENDS IN SIGNAGE FOR THE SUMMER SEASON

Summer is a vibrant time full of business opportunities. With the increase in tourism and outdoor activities, it is crucial that your business stands out from the crowd.

The right lettering can make all the difference and help you make the most of this season. Here are some summer signage trends that will help your business stand out in the sun:

Vibrant and fresh colors

Summer is synonymous with vibrant, fresh colors that evoke the energy and joy of the season. Use colors such as sky blue, lime green, bright orange and coral pink in your signage to capture customers’ attention and convey a sense of freshness and vibrancy.

These colors can be used on outdoor signs, billboards, point-of-sale displays and other signage elements to capture the attention of customers and create a festive and welcoming atmosphere.

Summer themed designs

Take advantage of the summer season to incorporate themed designs that reflect the spirit of the season. Incorporate elements such as palm trees, waves, ice cream, watermelon and other summer motifs into your signage to create a festive and welcoming atmosphere that attracts customers.

Summer themed designs are an excellent option to highlight your signage during the summer season. Moreover, these designs can be adapted to different types of businesses and sectors, from restaurants and fashion stores to hotels and amusement parks, adding a touch of freshness and fun to any space.

Refreshing outdoor signs

Outdoor signage is a great way to attract the attention of passersby and bring customers to your business during the summer. These signs use vibrant colors, fresh designs and summer-themed elements to capture the attention of passersby and attract customers to your business. They can include illuminated signs with LED lights that stand out at night, colorful banners that flutter in the summer breeze, or eye-catching signs that stand out from the crowd.

Using these refreshing outdoor signs during the summer can help create a festive and inviting atmosphere that invites customers to stop and enjoy what your business has to offer.

Ecological and sustainable signage

Ecological and sustainable signage is a growing trend in the world of design and advertising, which seeks to minimize the environmental impact of the materials used in signage. This approach focuses on using recycled or biodegradable materials, as well as adopting environmentally friendly production and disposal practices.

Some options for eco-friendly and sustainable signage include the use of PVC-free vinyls, water-based or latex-based eco-friendly inks, and backing materials such as recycled cardboard or bamboo. In addition, energy-efficient digital printing techniques can be applied and material waste can be reduced through the use of precision cutting equipment.

Green and sustainable signage not only benefits the environment, but can also be an effective marketing strategy for companies, as it demonstrates their commitment to social responsibility and can attract environmentally conscious customers. By opting for ecological and sustainable signage, companies can stand out as leaders in their sector and contribute to the protection of the planet.

Promotions and special offers

Take advantage of the summer season to launch promotions and special offers that attract customers to your business. Use eye-catching signs to promote your discounts, happy hours, special events and other offers that may be attractive to your customers during the summer season.

Use summer colors, summer-themed elements, eye-catching text, suggestive images or clear call-to-actions.

Signage for outdoor events

During the summer, numerous outdoor events are held, such as festivals, concerts, markets or craft fairs. Make sure you have clear and effective signage to guide attendees to your event and help them find your business in the crowd.

Directional signs at strategic points in the event area to indicate important directions, emergency signage, event maps, safety signage with warnings of potential dangers, parking signs, or informational signs such as posters or electronic displays that provide useful information about the event, such as performance schedules, special activities, available services, and sponsors.