TYPES OF SIGNAGE: CLASSIFICATION AND TRENDS

What is signage and what is its function?

Lettering refers to the art of writing or designing letters so that they are legible, aesthetically pleasing and fit for their specific purpose. It is often applied in various areas such as graphic design, signage, advertising, and poster creation, among others. Signage serves to help convey messages clearly and legibly, facilitate understanding of content, identify places, products, services and capture the attention of the target audience.

There are several types of lettering and several ways of classifying them. In this article we will take an in-depth look at interior signage, exterior signage and illuminated signs, among others.

What is interior signage?

Interior signage is crucial in the design of architectural spaces to optimise the functionality and aesthetics of buildings. Interior signage includes a wide range of elements, from informative to decorative signage, which play a key role in guiding users and creating efficient environments. Interior signage elements not only guide people clearly and effectively, but also contribute to the visual identity of the place.

Trends in interior signage are evolving towards more personalised and technologically advanced approaches. Today, interior signage is used as a strategic tool to enhance the customer experience and strengthen brand identity. The integration of technologies such as digital displays is gaining popularity. This trend towards smarter, user-centred interior signage is redefining how interior spaces are used to communicate messages.

What is window tinting?

The lettering of glass panes represents an elegant and sophisticated way of conveying messages, using crystals or special glass as a medium. The glass lettering is ideal for environments that favour a modern, minimalist design, this type of lettering not only communicates information clearly, but also adds a touch of distinction to the environment. The glass lettering is used in a variety of contexts, from corporate offices to high-end commercial spaces, underlines its versatility and ability to complement contemporary aesthetics with a touch of class. The glass lettering stands out not only for its refined aesthetics, but also for its durability and resistance.

Current trends in the world of glass labelling focus on innovative techniques that turn glass surfaces into powerful visual communication tools. Glass signage uses transparent or translucent vinyls that complement the architectural design while conveying clear and eye-catching messages, allowing you to make the most of the available space. This form of signage not only enhances the aesthetics of buildings and commercial premises, but also improves functionality by providing partial privacy or creatively filtering light.

What is outdoor signage?

Exterior signage, perhaps, is the signage It attracts potential customers and helps to “promote” your shop to the general public even before they enter. The Outdoor signage can encompass a variety of elements, such as the logo or business name, shop window decorations, pillar signs, promotions and discounts… Outdoor signage works best when it is memorable and large enough to attract attention from a significant distance.

In the field of external trade, the trends in the the current trends are marking a significant shift towards more dynamic and visual solutions. The outdoor signage is rapidly adapting to market demands, using advanced technologies and innovative designs. This trend allows for more versatile and eye-catching outdoor signage and is redefining the urban and commercial landscape.

What are illuminated signs?

In urban and commercial environments, illuminated signage are crucial because they use lighting as the main tool to highlight and make messages and brands visible even in low light conditions. The capacity of the The use of illuminated signage to attract attention in an attractive and effective way contributes significantly to commercial visibility and recognition.

The illuminated sign trend is transforming signage, making these signs not only visible day and night, but also adding an aesthetic and distinctive element to the urban landscape, helping to differentiate and highlight establishments in a competitive market.

The illuminated sign trend is revolutionising the world of signage. and advertising, marking a significant shift towards more dynamic and visually impactful solutions. The illuminated signs They not only stand out for their brightness and clarity, but also for their ability to display moving content and change messages in real time. This signage trend offers unprecedented versatility, allowing companies to tailor their advertising messages immediately and capture the attention of passers-by with vibrant colours and animations.

What are corporeal letters?

Corporeal letters are eye-catching visual elements that stand out in the field of signage. for their ability to stand out on any surface where they are placed. Made from materials such as metal, acrylic or wood, these corporeal letters offer an elegant and professional look, making them an ideal choice for signage. exterior and interior, as well as for corporate and brand identification. The robust design of the the possibility of customising them in terms of size, shape and colour make them a versatile and long-lasting option for signage.

Illuminated lettering is emerging as one of the most prominent trends in the field of signage. These letters are, which can be manufactured in a variety of materials such as metal, plastic… In addition, the illuminated lettering add an aesthetic and modern touch to the premises. This trend in signage is not only an investment in visibility, but also in the identity and professionalism of the shop. The Illuminated lettering, as a trend in signage, reflects a perfect combination of functionality, innovation and visual appeal.

What is vehicle wrapping?

Vehicle trolleys are a powerful strategy to leverage cars, trucks and buses as trolley tools. and mobile advertising. By using high quality adhesive vinyls, it is possible to transform these vehicles into powerful visual communication media that attract attention wherever they are driven.

Trends in vehicle lettering are evolving rapidly. One of the most prominent trends is full wraps, which consists of completely covering the vehicle with graphics and eye-catching colours. This technique of vehicle lettering maximises visual impact and creates an immersive effect that effectively captures attention. Another sign-making trend A growing trend is partial wraps, where only specific areas of the vehicle are labelled. This allows you to create a striking visual effect using less material, which reduces costs without sacrificing advertising effectiveness.

A growing trend in vehicle lettering is the use of reflective and high visibility graphics. These decals not only improve the aesthetics of the vehicle, but also play a crucial role in the safety and effectiveness of advertising. The trend also shows a preference for vibrant, eye-catching colours in reflective graphics. These colours not only serve aesthetic purposes, but also have a practical function by quickly attracting attention.

These corporeal letters, which can be manufactured in a variety of materials such as metal, plastic… In addition, the illuminated lettering add an aesthetic and modern touch to the premises. This trend in signage is not only an investment in visibility, but also in the identity and professionalism of the shop. The Illuminated lettering, as a trend in signage, reflects a perfect combination of functionality, innovation and visual appeal.

What are banners and tarpaulins?

Banners and tarpaulins are prominent elements in outdoor signage. due to its ability to offer a large printing surface, ideal for conveying messages clearly and visibly over long distances. The banners and tarpaulins are essential at events, trade fairs and temporary promotions, where their visibility and visual impact play a crucial role. Banner and banner signage is essential to capture the attention of passers-by and maximise the exposure of advertising campaigns.

Banners and tarpaulins are undergoing a remarkable change in signage trends, adapting to new techniques and materials to stand out in urban and commercial environments. The signage of banners and tarpaulins is increasingly focusing on personalisation and innovation, using high quality print and creative designs to effectively engage the public. This evolution towards more visual and dynamic solutions not only enhances the visibility of brands and messages, but also contributes to urban aesthetics, making these elements an integral part of the modern commercial and urban landscape.

In conclusion, the trends in the types of joint operations are evolving rapidly, driven by technological advances and changing demands. From full wraps and partial designs to reflective vinyls and high-resolution digital printing techniques, each option offers unique opportunities to effectively highlight brands and messages in urban and commercial environments.

If you are interested in exploring how signage can benefit your business, please contact us for more information.

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