VEHICLE LETTERING: MOVING ADVERTISING

In a world dominated by static and digital advertising, vehicle wraps stand out as an innovative and effective way to capture the public’s attention. Vehicle wrapping consists of transforming vehicles into mobile advertisements, thus reaching a wide and diverse audience, thanks to the mobility of the message. In-motion advertising not only maximises brand visibility, but also offers a cost-effective and dynamic solution for businesses.

Did you know that a placarded vehicle can generate thousands of visual impressions per day?

This surprising statistic demonstrates the power of vehicle wrapping as an advertising tool. When driving on streets and highways, a placarded vehicle turns everyday traffic into a continuous opportunity for brand exposure. In the world of advertising, vehicle wrapping has become a key tool for companies looking to stand out in a competitive market and effectively maximise their visibility.

What is vehicle wrapping?

Vehicle wrapping involves applying graphics, logos and other visual elements to the surface of a vehicle, turning it into a mobile advertisement. Vehicle wrapping allows companies to use their commercial vehicles as advertising tools, promoting their brand and services as they move around different areas.

To suit the varying needs and budgets of companies, there are several types of vehicle wraps, each with their own characteristics and advantages.

Partial labelling

Partial vehicle lettering only covers a part of the vehicle, such as doors, bonnet or windows. This option is cheaper and offers greater design flexibility, allowing companies to update their image less frequently and at lower cost.

Full signage

Full vehicle wraps cover the entire vehicle with customised graphics and designs, offering greater visual impact and brand image cohesion. This option is ideal for companies that want their vehicles to be easily recognisable and leave a lasting impression.

Magnetic Signage

Magnetic vehicle wraps use magnets to attach the graphics to the vehicle, making them easy to attach and remove. It is a perfect option for temporary uses or for vehicles that are shared between different purposes.

It is a perfect option for temporary uses or for vehicles that are shared between different purposes. This mobile advertising allows your vehicles to capture the attention of thousands of potential customers on their daily commute in various urban areas. The mobile advertising provided by vehicle wraps helps a company stand out in a competitive market by ensuring that its name and services are easily recognisable. Vehicle wraps can turn roadside advertising into a powerful tool to drive growth and brand awareness for a company, maximising its advertising and reach in an effective and dynamic way.

Impact of vehicle lettering according to studies

According to a study by the Outdoor Advertising Association of America, vehicle wraps can generate up to 70,000 impressions in a single day. This means that on-the-move advertising through placarded vehicles can reach a large audience at a relatively low cost compared to other forms of advertising.

Vehicle wrapping also significantly improves brand recognition and consumer retention. According to research by the American Trucking Association:

98% of respondents stated that they noticed the moving advertisements on the vehicles.
96% felt that placarded vehicles look more professional.
29% of respondents reported having made a purchase as a result of seeing an advertisement on a placarded vehicle.

This data demonstrates the effectiveness of vehicle wraps as a powerful tool for increasing brand visibility and projecting a professional image, as well as influencing consumers’ purchasing decisions.

Vehicle wrapping as a tool to maximise the visibility and effectiveness of your brand.

True, at the beginning you will have to invest in adhesive or removable vehicle wrapping. However, this cost is spread over the entire lifetime of the vehicle, which can be 3 to 10 years, sometimes more.

If we do a simple analysis comparing the initial investment during this period of use, the vehicle turns out to be the most profitable advertising investment by far. Vehicle wraps not only offer continuous visibility while on the move, but also have the ability to reach a wide audience along the way. This on-the-move advertising strategy is highly effective, generating significant visual impressions every day, far surpassing other forms of static or digital advertising.

Tips for an effective vehicle wrap design

To ensure that vehicle tattooing is effective as an on-the-move advertising tool, it is crucial to follow these key tips:

Simplicity and Clarity

An effective vehicle wrap design must be easily legible from a distance and while the vehicle is in motion. Use bold colours that contrast with the vehicle’s background to ensure that your message stands out clearly. Simplicity in vehicle lettering ensures that information is immediately understood by onlookers passing by quickly.

Include contact information and call to action

In addition to your logo and brand name, be sure to include clear contact information on your vehicle wraps, such as telephone numbers and email addresses. In vehicle wraps it is also important to incorporate a persuasive call to action that encourages viewers to act immediately, such as «Call now for a free consultation» or «Visit our website for more information».

Use of correct odour and typography in vehicle lettering

Colours and fonts should be carefully selected to reflect your brand identity and capture the attention of the target audience in vehicle wraps. Opt for colours that are consistent with your brand but also stand out in different light and weather conditions. Typography on vehicle wraps should be clear and legible to ensure that any important information, such as contact numbers or offer details, can be easily read while on the move. It is essential that the advertising placed on the vehicle stands out and is visible during the movement, which helps to strengthen the advertising and attract more attention to the vehicle wrapping.

Effective vehicle wrap design not only increases the visibility of your brand on the move, but also increases the impact of your advertising on your target audience. By following these tips, you can ensure that your placarded vehicle is a powerful tool for attracting attention and maintaining interest in your business.

Vehicle wrapping stands out as a powerful and effective strategy to increase the visibility of your brand on the move. Whether you choose partial, full or magnetic lettering, each option offers unique benefits that can be tailored to your company’s specific needs.

If you are ready to harness the potential of mobile advertising and transform the image of your business, contact us today.

At Grafiks Estudio we are here to help you turn your vision into reality and take your brand to new horizons of success!