{"id":6101,"date":"2024-12-27T10:00:00","date_gmt":"2024-12-27T10:00:00","guid":{"rendered":"https:\/\/grafiksestudio.com\/?p=6101"},"modified":"2025-01-16T13:42:29","modified_gmt":"2025-01-16T13:42:29","slug":"new-year-new-image-create-your-brand-identity","status":"publish","type":"post","link":"https:\/\/grafiksestudio.com\/en\/new-year-new-image-create-your-brand-identity\/","title":{"rendered":"NEW YEAR, NEW IMAGE. CREATE YOUR BRAND IDENTITY"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6101\" class=\"elementor elementor-6101 elementor-6052\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee74e56 e-flex e-con-boxed qodef-elementor-content-no e-con e-parent\" data-id=\"ee74e56\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf2a41b elementor-widget elementor-widget-spacer\" data-id=\"bf2a41b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2d85e3 elementor-widget elementor-widget-heading\" data-id=\"b2d85e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><p dir=\"ltr\" style=\"line-height: 1.2;margin-top: 0pt;margin-bottom: 0pt\">NEW YEAR, NEW IMAGE. CREATE YOUR BRAND IDENTITY <\/p><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b02cc68 elementor-widget elementor-widget-spacer\" data-id=\"b02cc68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b740e2b e-con-full e-flex qodef-elementor-content-no e-con e-parent\" data-id=\"b740e2b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7d9586d e-con-full e-flex qodef-elementor-content-no e-con e-child\" data-id=\"7d9586d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d28998b elementor-widget elementor-widget-spacer\" data-id=\"d28998b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb44275 elementor-widget elementor-widget-heading\" data-id=\"fb44275\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">NEW YEAR, NEW IMAGE. CREATE YOUR BRAND IDENTITY <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bef11ee e-con-full e-flex qodef-elementor-content-no e-con e-child\" data-id=\"bef11ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3665694 elementor-widget elementor-widget-spacer\" data-id=\"3665694\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ceb210b elementor-widget elementor-widget-text-editor\" data-id=\"ceb210b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The start of a new year is the perfect time to reinvent yourself, both personally and professionally. New projects, goals and resolutions mark the beginning of a stage full of opportunities. <\/p>\n<p>It is also an excellent opportunity to refocus your company on your goals, renew its identity and strengthen your brand to keep it relevant in a competitive market.<\/p>\n<p>In this article, we&#8217;ll explore what brand identity is and highlight the key signs that indicate when it&#8217;s time to revamp your corporate image.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ba7f53 elementor-widget elementor-widget-spacer\" data-id=\"5ba7f53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b76fe18 elementor-widget elementor-widget-heading\" data-id=\"b76fe18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is brand identity and why is it important for your business?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8243594 elementor-widget elementor-widget-text-editor\" data-id=\"8243594\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Brand identity is the way your company presents itself to the world. According to Wix (2024), \u2018<strong>it is the way your company presents itself <\/strong>\u2019. This includes <strong>personality, values, brand voice and visual identity<\/strong> (colour palette, typography, logo), among other elements.  <\/p>\n<p>It is crucial to take all these aspects into account when rethinking actions or strategies, ensuring that they are <strong>aligned with what you want to convey to your target audience.<\/strong> A strong brand identity not only differentiates your company from the competition, but also builds trust and connects emotionally with consumers. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20b926e elementor-widget elementor-widget-heading\" data-id=\"20b926e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Key elements <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-531e19e elementor-widget elementor-widget-text-editor\" data-id=\"531e19e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As we have mentioned, brand identity encompasses several essential aspects that allow you to communicate in a coherent way with your target audience. These elements must be aligned and clearly defined for your strategies and messages to achieve the desired impact. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be676c4 elementor-widget elementor-widget-text-editor\" data-id=\"be676c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>Logo and graphic design:<\/strong> The logo is the most representative element of your brand. It must be designed to clearly<strong> transmit the values of your company<\/strong> and effectively connect with your target audience. It is a central piece that must remain consistent across all platforms and media.  <\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef565b3 elementor-widget elementor-widget-text-editor\" data-id=\"ef565b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>Typography:<\/strong> Typography reflects the style and personality of your brand, whether it is formal, youthful, bold or professional. It also communicates directly with your target audience. For example, a modern typeface might be more oriented towards a young audience, while a classic typeface works better for brands aimed at adults or more traditional sectors. It is essential to maintain this consistency in both digital media and physical elements, <strong>such as your shop signage.<\/strong>   <\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e676ed elementor-widget elementor-widget-text-editor\" data-id=\"0e676ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>Colour palette: <\/strong>Colours not only reinforce brand recognition, but also <strong>evoke emotions and associations in consumers.<\/strong> For example, red conveys energy and passion, while blue reflects confidence and professionalism. In addition, colours should be adapted to the sector in which you operate. For example, the food sector may prefer warm and vivid tones, while luxury products tend to use more sober and elegant colours.   <\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4b3cf0 elementor-widget elementor-widget-image\" data-id=\"f4b3cf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"603\" src=\"https:\/\/grafiksestudio.com\/wp-content\/uploads\/2024\/11\/shutterstock_600286775-768x603.jpg\" class=\"attachment-medium_large size-medium_large wp-image-6071\" alt=\"\" srcset=\"https:\/\/grafiksestudio.com\/wp-content\/uploads\/2024\/11\/shutterstock_600286775-768x603.jpg 768w, https:\/\/grafiksestudio.com\/wp-content\/uploads\/2024\/11\/shutterstock_600286775-300x236.jpg 300w, https:\/\/grafiksestudio.com\/wp-content\/uploads\/2024\/11\/shutterstock_600286775-1024x804.jpg 1024w, https:\/\/grafiksestudio.com\/wp-content\/uploads\/2024\/11\/shutterstock_600286775-1536x1206.jpg 1536w, https:\/\/grafiksestudio.com\/wp-content\/uploads\/2024\/11\/shutterstock_600286775-2048x1608.jpg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3494cc elementor-widget elementor-widget-spacer\" data-id=\"c3494cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfb88e6 elementor-widget elementor-widget-spacer\" data-id=\"cfb88e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c67e0e9 elementor-widget elementor-widget-spacer\" data-id=\"c67e0e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-375caf8 elementor-widget elementor-widget-heading\" data-id=\"375caf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Signs that you need to revamp your brand identity\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d31e4f elementor-widget elementor-widget-text-editor\" data-id=\"3d31e4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If your company has lost connection with its audience or is not achieving the desired results, it may be time to revamp your brand identity. Here are some key signs that it&#8217;s time for a change: <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b07939 elementor-widget elementor-widget-heading\" data-id=\"1b07939\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1. Your brand does not create a community<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dace9df elementor-widget elementor-widget-text-editor\" data-id=\"dace9df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If your <strong>brand does not connect emotionally<\/strong> with your target audience, advertising efforts or marketing strategies may be ineffective. A solid rebranding can help you build customer loyalty and increase customer engagement. This will make your brand memorable and create a positive impact on the public.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6421aa elementor-widget elementor-widget-image\" data-id=\"b6421aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/grafiksestudio.com\/wp-content\/uploads\/2024\/11\/Foto-4-ID-768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-image-6083\" alt=\"\" srcset=\"https:\/\/grafiksestudio.com\/wp-content\/uploads\/2024\/11\/Foto-4-ID-768x512.jpg 768w, https:\/\/grafiksestudio.com\/wp-content\/uploads\/2024\/11\/Foto-4-ID-300x200.jpg 300w, https:\/\/grafiksestudio.com\/wp-content\/uploads\/2024\/11\/Foto-4-ID-1024x683.jpg 1024w, https:\/\/grafiksestudio.com\/wp-content\/uploads\/2024\/11\/Foto-4-ID-1536x1024.jpg 1536w, https:\/\/grafiksestudio.com\/wp-content\/uploads\/2024\/11\/Foto-4-ID-2048x1365.jpg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b283066 elementor-widget elementor-widget-heading\" data-id=\"b283066\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2. Your current design no longer reflects the values of your business.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06828dc elementor-widget elementor-widget-text-editor\" data-id=\"06828dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Brands evolve over time, and their image must evolve too. If you have changed your objectives, values or markets, it is essential that your brand identity <strong>reflects these transformations. <\/strong>Otherwise, consumers may perceive your company in a misleading or outdated way.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13fc5c8 elementor-widget elementor-widget-heading\" data-id=\"13fc5c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3. Your strategies do not generate results<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c54bf0f elementor-widget elementor-widget-text-editor\" data-id=\"c54bf0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At the end of each year, it is important to analyse the results of your strategies and campaigns. If <strong>they are not meeting expectations<\/strong>, it might be time to rethink your brand identity. <\/p>\n<p>To do this effectively, <strong>market research, surveys or analyses are recommended<\/strong> to better understand the visual and emotional preferences of your target audience.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bef31cc elementor-widget elementor-widget-heading\" data-id=\"bef31cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">4. You do not differentiate yourself from the competition<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edfcbb0 elementor-widget elementor-widget-text-editor\" data-id=\"edfcbb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If your brand is going unnoticed and <strong>failing to stand out from your competitors<\/strong>, it&#8217;s time to act. While it&#8217;s important to follow current trends, your brand identity should uniquely reflect your company&#8217;s values. This is the only way to differentiate yourself and be memorable, offering something different and valuable to your audience.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-669ff84 elementor-widget elementor-widget-image\" data-id=\"669ff84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"513\" src=\"https:\/\/grafiksestudio.com\/wp-content\/uploads\/2024\/11\/Foto-3-ID-1-768x513.jpg\" class=\"attachment-medium_large size-medium_large wp-image-6092\" alt=\"\" srcset=\"https:\/\/grafiksestudio.com\/wp-content\/uploads\/2024\/11\/Foto-3-ID-1-768x513.jpg 768w, https:\/\/grafiksestudio.com\/wp-content\/uploads\/2024\/11\/Foto-3-ID-1-300x200.jpg 300w, https:\/\/grafiksestudio.com\/wp-content\/uploads\/2024\/11\/Foto-3-ID-1-1024x683.jpg 1024w, https:\/\/grafiksestudio.com\/wp-content\/uploads\/2024\/11\/Foto-3-ID-1-1536x1025.jpg 1536w, https:\/\/grafiksestudio.com\/wp-content\/uploads\/2024\/11\/Foto-3-ID-1-2048x1367.jpg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a509c74 elementor-widget elementor-widget-text-editor\" data-id=\"a509c74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A rebrand can transform the perception of your business, helping you to connect better with your customers, adapt to new markets and position yourself as a benchmark in your sector.<\/p>\n<p>At Grafiks, we help you to express the values of your company in the right way, from the signage to the decorative elements of your establishment. Make an impact on your target audience with a coherent, attractive image that is aligned with your business vision. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76c179a elementor-widget elementor-widget-text-editor\" data-id=\"76c179a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If you want more information about our services, check out our website:<\/span> <a href=\"http:\/\/www.grafiksestudio.com\"><span style=\"font-weight: 400;\">www.grafiksestudio.com <\/span><\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76bc582 e-flex e-con-boxed qodef-elementor-content-no e-con e-parent\" data-id=\"76bc582\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>NEW YEAR, NEW IMAGE. CREATE YOUR BRAND IDENTITY NEW YEAR, NEW IMAGE. CREATE YOUR BRAND IDENTITY The start of a new year is the perfect time to reinvent yourself, both personally and professionally. New projects, goals and resolutions mark the beginning of a stage full of opportunities. It is also an excellent opportunity to refocus [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6062,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[58],"tags":[],"class_list":["post-6101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New year, new image. Create your brand identity<\/title>\n<meta name=\"description\" content=\"The New Year is an excellent time to refocus your company on your goals, renew its identity to keep it relevant.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grafiksestudio.com\/en\/new-year-new-image-create-your-brand-identity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New year, new image. Create your brand identity\" \/>\n<meta property=\"og:description\" content=\"The New Year is an excellent time to refocus your company on your goals, renew its identity to keep it relevant.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/grafiksestudio.com\/en\/new-year-new-image-create-your-brand-identity\/\" \/>\n<meta property=\"og:site_name\" content=\"Grafiks\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GFKGrafiksestudio\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-27T10:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-16T13:42:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/grafiksestudio.com\/wp-content\/uploads\/2024\/11\/shutterstock_320074772-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/grafiksestudio.com\\\/en\\\/new-year-new-image-create-your-brand-identity\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/grafiksestudio.com\\\/en\\\/new-year-new-image-create-your-brand-identity\\\/\"},\"author\":{\"name\":\"Marta\",\"@id\":\"https:\\\/\\\/grafiksestudio.com\\\/en\\\/#\\\/schema\\\/person\\\/edeac8f5edc877216074e8eff95111f9\"},\"headline\":\"NEW YEAR, NEW IMAGE. CREATE YOUR BRAND IDENTITY\",\"datePublished\":\"2024-12-27T10:00:00+00:00\",\"dateModified\":\"2025-01-16T13:42:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/grafiksestudio.com\\\/en\\\/new-year-new-image-create-your-brand-identity\\\/\"},\"wordCount\":805,\"publisher\":{\"@id\":\"https:\\\/\\\/grafiksestudio.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/grafiksestudio.com\\\/en\\\/new-year-new-image-create-your-brand-identity\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/grafiksestudio.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/shutterstock_320074772-1-scaled.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/grafiksestudio.com\\\/en\\\/new-year-new-image-create-your-brand-identity\\\/\",\"url\":\"https:\\\/\\\/grafiksestudio.com\\\/en\\\/new-year-new-image-create-your-brand-identity\\\/\",\"name\":\"New year, new image. Create your brand identity\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/grafiksestudio.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/grafiksestudio.com\\\/en\\\/new-year-new-image-create-your-brand-identity\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/grafiksestudio.com\\\/en\\\/new-year-new-image-create-your-brand-identity\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/grafiksestudio.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/shutterstock_320074772-1-scaled.jpg\",\"datePublished\":\"2024-12-27T10:00:00+00:00\",\"dateModified\":\"2025-01-16T13:42:29+00:00\",\"description\":\"The New Year is an excellent time to refocus your company on your goals, renew its identity to keep it relevant.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/grafiksestudio.com\\\/en\\\/new-year-new-image-create-your-brand-identity\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/grafiksestudio.com\\\/en\\\/new-year-new-image-create-your-brand-identity\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/grafiksestudio.com\\\/en\\\/new-year-new-image-create-your-brand-identity\\\/#primaryimage\",\"url\":\"https:\\\/\\\/grafiksestudio.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/shutterstock_320074772-1-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/grafiksestudio.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/shutterstock_320074772-1-scaled.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/grafiksestudio.com\\\/en\\\/new-year-new-image-create-your-brand-identity\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/grafiksestudio.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"NEW YEAR, NEW IMAGE. CREATE YOUR BRAND IDENTITY\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/grafiksestudio.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/grafiksestudio.com\\\/en\\\/\",\"name\":\"Grafiks\",\"description\":\"Servicios integrales de rotulaci\u00f3n\",\"publisher\":{\"@id\":\"https:\\\/\\\/grafiksestudio.com\\\/en\\\/#organization\"},\"alternateName\":\"Grafiks\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/grafiksestudio.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/grafiksestudio.com\\\/en\\\/#organization\",\"name\":\"Grafiks\",\"alternateName\":\"Grafiks\",\"url\":\"https:\\\/\\\/grafiksestudio.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/grafiksestudio.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/grafiksestudio.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/BL_LOGO_GRAFIKS20_WEB-listo.png\",\"contentUrl\":\"https:\\\/\\\/grafiksestudio.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/BL_LOGO_GRAFIKS20_WEB-listo.png\",\"width\":600,\"height\":93,\"caption\":\"Grafiks\"},\"image\":{\"@id\":\"https:\\\/\\\/grafiksestudio.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/GFKGrafiksestudio\",\"https:\\\/\\\/www.instagram.com\\\/grafiksestudio\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/grafiks-estudio\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@grafiksestudio\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/grafiksestudio.com\\\/en\\\/#\\\/schema\\\/person\\\/edeac8f5edc877216074e8eff95111f9\",\"name\":\"Marta\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f86e2eff238b2167db3338fb78ecfb11ee296d5d2dbd19147c8fcef45bb14009?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f86e2eff238b2167db3338fb78ecfb11ee296d5d2dbd19147c8fcef45bb14009?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f86e2eff238b2167db3338fb78ecfb11ee296d5d2dbd19147c8fcef45bb14009?s=96&d=mm&r=g\",\"caption\":\"Marta\"},\"url\":\"https:\\\/\\\/grafiksestudio.com\\\/en\\\/author\\\/marta\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"New year, new image. Create your brand identity","description":"The New Year is an excellent time to refocus your company on your goals, renew its identity to keep it relevant.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/grafiksestudio.com\/en\/new-year-new-image-create-your-brand-identity\/","og_locale":"en_US","og_type":"article","og_title":"New year, new image. Create your brand identity","og_description":"The New Year is an excellent time to refocus your company on your goals, renew its identity to keep it relevant.","og_url":"https:\/\/grafiksestudio.com\/en\/new-year-new-image-create-your-brand-identity\/","og_site_name":"Grafiks","article_publisher":"https:\/\/www.facebook.com\/GFKGrafiksestudio","article_published_time":"2024-12-27T10:00:00+00:00","article_modified_time":"2025-01-16T13:42:29+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/grafiksestudio.com\/wp-content\/uploads\/2024\/11\/shutterstock_320074772-1-scaled.jpg","type":"image\/jpeg"}],"author":"Marta","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Marta","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/grafiksestudio.com\/en\/new-year-new-image-create-your-brand-identity\/#article","isPartOf":{"@id":"https:\/\/grafiksestudio.com\/en\/new-year-new-image-create-your-brand-identity\/"},"author":{"name":"Marta","@id":"https:\/\/grafiksestudio.com\/en\/#\/schema\/person\/edeac8f5edc877216074e8eff95111f9"},"headline":"NEW YEAR, NEW IMAGE. CREATE YOUR BRAND IDENTITY","datePublished":"2024-12-27T10:00:00+00:00","dateModified":"2025-01-16T13:42:29+00:00","mainEntityOfPage":{"@id":"https:\/\/grafiksestudio.com\/en\/new-year-new-image-create-your-brand-identity\/"},"wordCount":805,"publisher":{"@id":"https:\/\/grafiksestudio.com\/en\/#organization"},"image":{"@id":"https:\/\/grafiksestudio.com\/en\/new-year-new-image-create-your-brand-identity\/#primaryimage"},"thumbnailUrl":"https:\/\/grafiksestudio.com\/wp-content\/uploads\/2024\/11\/shutterstock_320074772-1-scaled.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/grafiksestudio.com\/en\/new-year-new-image-create-your-brand-identity\/","url":"https:\/\/grafiksestudio.com\/en\/new-year-new-image-create-your-brand-identity\/","name":"New year, new image. Create your brand identity","isPartOf":{"@id":"https:\/\/grafiksestudio.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/grafiksestudio.com\/en\/new-year-new-image-create-your-brand-identity\/#primaryimage"},"image":{"@id":"https:\/\/grafiksestudio.com\/en\/new-year-new-image-create-your-brand-identity\/#primaryimage"},"thumbnailUrl":"https:\/\/grafiksestudio.com\/wp-content\/uploads\/2024\/11\/shutterstock_320074772-1-scaled.jpg","datePublished":"2024-12-27T10:00:00+00:00","dateModified":"2025-01-16T13:42:29+00:00","description":"The New Year is an excellent time to refocus your company on your goals, renew its identity to keep it relevant.","breadcrumb":{"@id":"https:\/\/grafiksestudio.com\/en\/new-year-new-image-create-your-brand-identity\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/grafiksestudio.com\/en\/new-year-new-image-create-your-brand-identity\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/grafiksestudio.com\/en\/new-year-new-image-create-your-brand-identity\/#primaryimage","url":"https:\/\/grafiksestudio.com\/wp-content\/uploads\/2024\/11\/shutterstock_320074772-1-scaled.jpg","contentUrl":"https:\/\/grafiksestudio.com\/wp-content\/uploads\/2024\/11\/shutterstock_320074772-1-scaled.jpg","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/grafiksestudio.com\/en\/new-year-new-image-create-your-brand-identity\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/grafiksestudio.com\/en\/"},{"@type":"ListItem","position":2,"name":"NEW YEAR, NEW IMAGE. CREATE YOUR BRAND IDENTITY"}]},{"@type":"WebSite","@id":"https:\/\/grafiksestudio.com\/en\/#website","url":"https:\/\/grafiksestudio.com\/en\/","name":"Grafiks","description":"Servicios integrales de rotulaci\u00f3n","publisher":{"@id":"https:\/\/grafiksestudio.com\/en\/#organization"},"alternateName":"Grafiks","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/grafiksestudio.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/grafiksestudio.com\/en\/#organization","name":"Grafiks","alternateName":"Grafiks","url":"https:\/\/grafiksestudio.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/grafiksestudio.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/grafiksestudio.com\/wp-content\/uploads\/2024\/04\/BL_LOGO_GRAFIKS20_WEB-listo.png","contentUrl":"https:\/\/grafiksestudio.com\/wp-content\/uploads\/2024\/04\/BL_LOGO_GRAFIKS20_WEB-listo.png","width":600,"height":93,"caption":"Grafiks"},"image":{"@id":"https:\/\/grafiksestudio.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/GFKGrafiksestudio","https:\/\/www.instagram.com\/grafiksestudio\/","https:\/\/www.linkedin.com\/company\/grafiks-estudio\/","https:\/\/www.tiktok.com\/@grafiksestudio"]},{"@type":"Person","@id":"https:\/\/grafiksestudio.com\/en\/#\/schema\/person\/edeac8f5edc877216074e8eff95111f9","name":"Marta","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f86e2eff238b2167db3338fb78ecfb11ee296d5d2dbd19147c8fcef45bb14009?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f86e2eff238b2167db3338fb78ecfb11ee296d5d2dbd19147c8fcef45bb14009?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f86e2eff238b2167db3338fb78ecfb11ee296d5d2dbd19147c8fcef45bb14009?s=96&d=mm&r=g","caption":"Marta"},"url":"https:\/\/grafiksestudio.com\/en\/author\/marta\/"}]}},"_links":{"self":[{"href":"https:\/\/grafiksestudio.com\/en\/wp-json\/wp\/v2\/posts\/6101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grafiksestudio.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grafiksestudio.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grafiksestudio.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/grafiksestudio.com\/en\/wp-json\/wp\/v2\/comments?post=6101"}],"version-history":[{"count":0,"href":"https:\/\/grafiksestudio.com\/en\/wp-json\/wp\/v2\/posts\/6101\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grafiksestudio.com\/en\/wp-json\/wp\/v2\/media\/6062"}],"wp:attachment":[{"href":"https:\/\/grafiksestudio.com\/en\/wp-json\/wp\/v2\/media?parent=6101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grafiksestudio.com\/en\/wp-json\/wp\/v2\/categories?post=6101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grafiksestudio.com\/en\/wp-json\/wp\/v2\/tags?post=6101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}