{"id":8437,"date":"2026-08-26T09:56:41","date_gmt":"2026-08-26T09:56:41","guid":{"rendered":"https:\/\/grafiksestudio.com\/?p=8437"},"modified":"2026-08-26T09:56:49","modified_gmt":"2026-08-26T09:56:49","slug":"coming-soon-strategy-how-to-label-a-premises-before-it-opens","status":"publish","type":"post","link":"https:\/\/grafiksestudio.com\/en\/coming-soon-strategy-how-to-label-a-premises-before-it-opens\/","title":{"rendered":"&#8220;Coming Soon&#8221; Strategy: How to label a premises before it opens"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8437\" class=\"elementor elementor-8437 elementor-8424\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7d9f1d e-flex e-con-boxed qodef-elementor-content-no e-con e-parent\" data-id=\"c7d9f1d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d6fff7c elementor-widget elementor-widget-spacer\" data-id=\"4d6fff7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32060bf7 elementor-widget elementor-widget-heading\" data-id=\"32060bf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\"Coming Soon\" Strategy: How to label a premises before it opens<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e85b723 elementor-widget elementor-widget-spacer\" data-id=\"1e85b723\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65545a23 e-con-full e-flex qodef-elementor-content-no e-con e-parent\" data-id=\"65545a23\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-105c7888 e-con-full e-flex qodef-elementor-content-no e-con e-child\" data-id=\"105c7888\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1536c36c elementor-widget elementor-widget-spacer\" data-id=\"1536c36c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0406e9 elementor-widget elementor-widget-heading\" data-id=\"f0406e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Signage for premises becomes a very effective communication tool <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52af73ea e-con-full e-flex qodef-elementor-content-no e-con e-child\" data-id=\"52af73ea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c946cab elementor-widget elementor-widget-text-editor\" data-id=\"4c946cab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Opening a new business doesn&#8217;t begin on opening day. In fact, the weeks leading up to it are a unique opportunity to start generating interest, sparking curiosity, and raising brand awareness. In this context, storefront signage becomes a highly effective communication tool for transforming a still-closed space into a showcase that captures the attention of potential customers.  <\/p><p class=\"p1\">A good &#8220;Coming Soon&#8221; strategy allows you to create anticipation from the very beginning. Through vinyl decals, signs, and temporary graphic elements, it&#8217;s possible to communicate that a new business is about to open its doors, reinforcing the brand&#8217;s visual identity and generating conversation even before the launch. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77b801c2 elementor-widget elementor-widget-heading\" data-id=\"77b801c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is a \"Coming Soon\" strategy?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-587fa4b0 elementor-widget elementor-widget-text-editor\" data-id=\"587fa4b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">The \u201cComing Soon\u201d strategy consists of communicating the upcoming opening of a business through visual resources that inform, generate curiosity, and prepare the public for the inauguration.<\/p><p class=\"p1\">During construction or final preparations, shop windows often remain empty or covered, wasting a space with enormous advertising potential. Temporary signage transforms this surface into a communication medium capable of attracting the attention of passersby every day. <\/p><p class=\"p1\">In addition to announcing the opening, this strategy helps to start building brand recognition even before receiving the first customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fc8ecbe elementor-widget elementor-widget-heading\" data-id=\"6fc8ecbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The importance of signage before opening a business\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77e7da28 elementor-widget elementor-widget-text-editor\" data-id=\"77e7da28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">First impressions matter, even before the business has opened. Good signage conveys professionalism, builds trust, and projects a polished image from the very beginning. <\/p><p class=\"p1\">As the business prepares for its opening, graphic elements allow for communicating messages such as:<\/p><ul class=\"ul1\"><li class=\"li2\">Opening soon.<\/li><li class=\"li2\">Opening date.<\/li><li class=\"li2\">Type of business.<\/li><li class=\"li2\">Social media or website.<\/li><li class=\"li1\">Special opening promotions.<\/li><\/ul><p class=\"p1\">In this way, the premises begin to form part of the commercial environment long before it starts its activity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1896c83e elementor-widget elementor-widget-image\" data-id=\"1896c83e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/grafiksestudio.com\/wp-content\/uploads\/2026\/08\/shutterstock_2559965877_optimizado-1024x576.webp\" class=\"attachment-large size-large wp-image-8431\" alt=\"Ribbon cutting with a we&apos;re open sign in the background\" srcset=\"https:\/\/grafiksestudio.com\/wp-content\/uploads\/2026\/08\/shutterstock_2559965877_optimizado-1024x576.webp 1024w, https:\/\/grafiksestudio.com\/wp-content\/uploads\/2026\/08\/shutterstock_2559965877_optimizado-300x169.webp 300w, https:\/\/grafiksestudio.com\/wp-content\/uploads\/2026\/08\/shutterstock_2559965877_optimizado-768x432.webp 768w, https:\/\/grafiksestudio.com\/wp-content\/uploads\/2026\/08\/shutterstock_2559965877_optimizado-1536x864.webp 1536w, https:\/\/grafiksestudio.com\/wp-content\/uploads\/2026\/08\/shutterstock_2559965877_optimizado-2048x1152.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32dff601 elementor-widget elementor-widget-heading\" data-id=\"32dff601\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Window graphics: the perfect ally for \"Coming Soon\"\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74ae5c37 elementor-widget elementor-widget-text-editor\" data-id=\"74ae5c37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Window vinyl wraps are one of the most popular solutions during pre-opening campaigns. They allow you to partially or fully cover the glass while the final touches are being made inside, maintaining privacy without sacrificing visual communication. <\/p><p class=\"p2\">In addition to protecting the space, vinyls offer multiple design possibilities:<\/p><p class=\"p3\"><b>Present the brand identity<\/b><\/p><p class=\"p2\">Including the logo, corporate colors, and main graphic elements helps future customers begin to recognize the brand from day one.<\/p><p class=\"p3\"><b>Generate anticipation<\/b><\/p><p class=\"p2\">Phrases like &#8220;Coming soon&#8221;, &#8220;We&#8217;re preparing something special&#8221; or &#8220;Opening soon&#8221; pique the curiosity of passersby and encourage them to stay tuned for the opening.<\/p><p class=\"p3\"><b>Communicate useful information<\/b><\/p><p class=\"p1\">Adding the opening date, social media, website, or a QR code makes it easier for users to follow the latest news about the business before it opens its doors.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58d3a49a elementor-widget elementor-widget-heading\" data-id=\"58d3a49a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What elements should a pre-opening signage include?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a08755b elementor-widget elementor-widget-text-editor\" data-id=\"5a08755b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">An effective visual strategy doesn&#8217;t need to be cluttered. The most important thing is to convey the message clearly and consistently. <\/p><p class=\"p1\">Some recommended items are:<\/p><ul class=\"ul1\"><li class=\"li2\">The logo and visual identity of the brand.<\/li><li class=\"li2\">A striking main message.<\/li><li class=\"li2\">The opening date, if it has already been confirmed.<\/li><li class=\"li2\">Social networks and contact channels.<\/li><li class=\"li1\">Graphic elements related to business activity.<\/li><\/ul><p class=\"p1\">The goal is to generate interest without revealing all the information, maintaining a balance between communication and anticipation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7be9ef7 elementor-widget elementor-widget-heading\" data-id=\"7be9ef7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Use the shop window as a marketing tool<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-448b2f7 elementor-widget elementor-widget-text-editor\" data-id=\"448b2f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">The shop window is one of the most visible advertising mediums for any business. Even before opening, it can become a permanent communication channel. <\/p><p class=\"p1\">Every person who walks by represents an opportunity to raise brand awareness. That&#8217;s why well-designed signage can transform a closed storefront into an active advertising campaign 24 hours a day. <\/p><p class=\"p1\">This strategy is especially effective in shopping streets, urban centers, or areas with high pedestrian traffic.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29cc0f5 elementor-widget elementor-widget-heading\" data-id=\"29cc0f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The importance of a coherent design<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cc0956 elementor-widget elementor-widget-text-editor\" data-id=\"3cc0956\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">All signage must maintain the same graphic style that the business will later adopt. Colors, fonts, iconography, and visual style must reflect the brand&#8217;s personality. <\/p><p class=\"p1\">This consistency makes it easier to recognize when it&#8217;s time to open and conveys a much more professional image.<\/p><p class=\"p1\">Furthermore, a clean and well-structured design creates a perception of higher quality and increases the confidence of the future customer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4fa672 elementor-widget elementor-widget-heading\" data-id=\"e4fa672\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">After \"Coming Soon\": a natural transition\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de6baf8 elementor-widget elementor-widget-text-editor\" data-id=\"de6baf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Once the opening day arrives, the temporary signage can be easily replaced with the business&#8217;s permanent signage.<\/p><p class=\"p1\">Thanks to this transition, the customer perceives a continuity in the visual communication and the brand image maintains its consistency from the first advertisement to the official opening.<\/p><p class=\"p1\">In many cases, even some graphic elements can be adapted to advertise welcome promotions or special launch campaigns.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-281499d elementor-widget elementor-widget-heading\" data-id=\"281499d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Benefits of opting for a \"Coming Soon\" strategy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45df66d elementor-widget elementor-widget-text-editor\" data-id=\"45df66d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Implementing a signage campaign before opening offers numerous advantages:<\/p><ul class=\"ul1\"><li class=\"li2\">Generate anticipation before opening the business.<\/li><li class=\"li2\">It gives visibility to the brand from the very first moment.<\/li><li class=\"li2\">Take advantage of the shop window as an advertising medium.<\/li><li class=\"li2\">It reinforces the visual identity.<\/li><li class=\"li2\">Communicate useful information to prospective customers.<\/li><li class=\"li2\">It conveys a professional image even before opening.<\/li><li class=\"li3\">It facilitates a more high-profile opening.<\/li><\/ul><p class=\"p1\">Opening a business begins long before the shutters open. A well-planned &#8220;Coming Soon&#8221; strategy allows you to transform your premises into a powerful communication tool from the very beginning of the project. <\/p><p class=\"p1\">Through careful signage for premises, the use of window vinyls and a coherent visual identity, it is possible to awaken the interest of the public, generate brand recognition and arrive at the opening day with a community that already knows your business.<\/p><p class=\"p1\">At Grafiks, we design custom signage solutions to support each company from the very beginning. Because a successful opening starts long before you open your doors. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b549663 elementor-widget elementor-widget-text-editor\" data-id=\"6b549663\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/grafiksestudio.com\/en\/ask-for-an-estimate\/\">Contact us<\/a> and discover how a luminous sign can make your business stand out&#8230; always.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a9d4a46 elementor-widget elementor-widget-text-editor\" data-id=\"5a9d4a46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>? Visit us at: <a style=\"color: #333333;\" href=\"http:\/\/grafiksestudio.com\/en\/\" data-wplink-edit=\"true\"><strong><span style=\"color: #333333;\">www.grafiksestudio.com<\/span><\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c3c6284 elementor-widget elementor-widget-text-editor\" data-id=\"3c3c6284\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\" align=\"center\">Request your <a style=\"color: #000000;\" href=\"https:\/\/grafiksestudio.com\/en\/ask-for-an-estimate\/\" data-wplink-edit=\"true\"><strong><span style=\"color: #000000;\">quote<\/span><\/strong><\/a> today!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>&#8220;Coming Soon&#8221; Strategy: How to label a premises before it opens Signage for premises becomes a very effective communication tool Opening a new business doesn&#8217;t begin on opening day. In fact, the weeks leading up to it are a unique opportunity to start generating interest, sparking curiosity, and raising brand awareness. In this context, storefront [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8427,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"powered_cache_disable_cache":false,"powered_cache_disable_css_optimization":false,"powered_cache_disable_js_optimization":false,"powered_cache_disable_js_defer":false,"powered_cache_disable_js_delay":false,"_joinchat":[],"footnotes":""},"categories":[58],"tags":[],"class_list":["post-8437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;Coming Soon&quot; Strategy: How to label a premises before it opens - Grafiks<\/title>\n<meta name=\"description\" content=\"Opening a new business doesn&#039;t begin on opening day. 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