FLOOR VINYLS, INNOVATION IN DESIGN AND SAFETY
FLOOR VINYLS, INNOVATION IN DESIGN AND SAFETY
Today, there are a wide variety of signage types designed to increase your brand’s visibility and promote your brand in creative and original ways that allow you to stand out from the competition.
Among the strongest and most durable options are floor vinyls, which are widely used by companies and brands in entertainment events, airports, retail shops and many other spaces.
In this article, we will explain the advantages of using floor stickers to advertise your brand and we will give you several tips you can follow to make them one of the most effective options within your visual communication strategy.
Ventajas de utilizar vinilos de suelo
Durability
Floor vinyls stand out for their high resistance and durability thanks to the materials they are made of, such as PVC or UV-resistant printing layers. This type of composition guarantees that, even in outdoor spaces, the colours and the ink of the vinyl will remain intact for a long time, without significant wear and tear.
Security
In addition to their durability, floor vinyls are designed to ensure safety and prevent accidents. This is achieved through a protective anti-slip laminate, which ensures safe movement in public spaces, even in high traffic areas. They also feature specially formulated adhesives to adhere effectively to a variety of surfaces, such as concrete, wood and even carpets.
Economical and easy to install
Unlike other more expensive signage options, such as LED installations or electronic signs, floor vinyls are a cheaper and easier to install alternative that does not require a large investment. In addition, their easy removal ensures that the original floor is not damaged, making them a practical and flexible option.
Innovation in design
Floor stickers offer endless possibilities to advertise your brand through innovative and original designs. From customised options to three-dimensional vinyls that generate eye-catching 3D visual effects, this tool can be adapted to your creative needs. Although it is considered a traditional form of signage, it also allows you to incorporate interactive elements, such as QR codes, that connect users to digital content.
Thanks to this versatility in design, floor stickers not only reinforce your brand’s visual identity, but also ensure high visibility in public and private spaces.
Tips for your floor stickers strategiesTips for your floor stickers strategies
1. Care and maintenance
Although floor vinyls are a practical solution, their durability also depends on their daily care and regular maintenance. It is essential to avoid the accumulation of dirt and dust, as these factors can compromise adhesion and accelerate wear and tear. Cleaning should be carried out with mild products, avoiding aggressive chemicals that can damage both the ink and the anti-slip laminate. Proper maintenance will prolong its life and ensure its safety.
2. Align design with your brand
For the strategy to be truly effective, it is crucial to have a clear and defined visual identity. Opt for designs that perfectly reflect the values of your brand, keeping coherence with the colour palette, logo and other graphic elements. It is recommended that designs are visually striking but simple, avoiding excessive text, as the position on the ground can hinder legibility.
3. Strategic location
The place where the vinyl is placed is key to maximise its impact. It is important to identify where your target audience is located and place the vinyls in strategic areas of high traffic. Areas such as entrances, main aisles or near cash registers are ideal to capture attention and increase brand awareness.
Floor vinyls are an economical, durable and safe type of signage that also allows you to use eye-catching and innovative designs to increase your brand awareness.
If you wish to incorporate floor vinyls in your promotional strategies, Grafiks can help you create a safe, resistant product adapted to the needs of your business, reinforcing your brand identity and capturing the attention of your target audience.
If you want more information about our services, check out our website: www.grafiksestudio.com