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Gigantographs have become an essential tool in the world of outdoor advertising and signage. If you are looking for an effective way to attract the attention of your audience, giant billboards can be the ideal solution. In this article, we explain what gigantographies are, their benefits, and how you can transform your signage strategy through them.

What are Gigantographies?

Gigantographs are a type of signage consisting of large format digital prints. They are mainly used for outdoor advertising, due to their high visibility. Gigantographies stand out for their large size and their ability to attract attention from great distances. They are applied on billboards, building facades, shop windows and at large-scale events.

What are the benefits of using gigantographies as a signage element?

Clearly defining a brand’s values is crucial not only to align the communication of the entire company, but also to connect with the target audience.

  • High Visibility

    Thanks to the size of this type of signage, the giant prints are highly visible and can be seen from far away. This is especially useful in busy areas, such as motorways or main roads, where attracting attention is crucial.

  • Visual Impact

    The large format allows detailed images and clear messages to be displayed, creating a strong visual impact that is hard to ignore.

  • Flexibility of Use

    Gigantographs can be used on a variety of surfaces and locations, from roadside billboards to building murals. The versatility of their application makes them suitable for a variety of visual marketing strategies.

  • Durability

    A clear advantage of giant prints over other types of signage is their material. They are made of tough materials, able to withstand adverse weather conditions, making them a durable choice for long-term advertising. Investing in a signage through gigantographies is, without a doubt, one of the best options if you want to have an efficient and lasting communication in the long term.

How do you design an effective gigantography?

  • Material Selection

    For the design of a gigantography to be functional and attractive, the first factor to be taken into account is the material from which it is to be made. For this reason, it is essential to choose the right material for each type of application and use of the giant prints, such as vinyl or canvas. The choice of one material or another depends on the location and the desired duration of the gigantography.

  • Image Resolution

    Gigantographies stand out for their large dimensions, a factor that must be taken into account when choosing the design that we are going to use for this signage element. Due to its large size, the resolution of the image must be high to avoid pixelation and to ensure an optimal final result. It is important to select high quality images, to ensure that the design is sharp and appealing to users. Consult with a team of editors or graphic designers for advice on the image selection process.

  • Colours and contrasts

    Colourimetry is a key aspect when it comes to transmitting a message through the use of giant screens. Using bright, contrasting colours ensures that your message is legible and stands out. This is an important point, in which the corporate colours of the company must be taken into account, so that the message-corporation association is immediate in the user’s mind.

    In addition, the use of high quality, eye-catching colours increases the effectiveness of the gigantography and its message.

  • Clear and Concise Message

    As with the vast majority of signs and communication tools, the message is mainly focused on the text. It should be short and to the point, with a direct message that makes an impact on the user. A clear slogan and an attractive call to action increases public response.

Common gigantographic applications

Now that you know what giant prints are and what you need to consider in order to design one effectively, you may wonder what their most common uses are and for what type of communications this type of signage is used.

Here we explain some of the most common uses of giant prints so that you can apply them to your business.

  • Roadside advertising

    The most common way to get to know the billboards is through roadside billboards. They are a popular way to reach and impact road users, due to the high traffic of drivers and passengers on the roads and motorways. Gigantographies are an important option during the summer or holiday season, when tourism and road traffic increases, also causing an increase in visual impact on target audiences.

  • Event Decoration

    Another use, although less known, is the application of gigantographies in events. In many occasions and types of events such as concerts, fairs and sporting events, billboards are an effective way to decorate and orient attendees.
  • Building Facades

    Another one of the most common uses of the gigantographies, and perhaps, one of the best known, is the covering of facades. This action generates a great impact thanks to its dimensions. Companies use the giant billboards on the facades of buildings to highlight their presence in an area.

These can be installed in own or other buildings and even as façade cladding during construction works. In the case of the installation of giant prints on buildings, it is necessary to take into account the urban aesthetic regulations of the town or city, which sometimes will determine the design of our giant print.

Gigantographies vs. Other Types of Signage

Compared to other methods of signage, such as illuminated signs or traditional billboards, gigantographs offer a larger viewing area and a more dominant presence in the urban landscape. However, each method has its place depending on the objective of the campaign and the available budget.

Gigantographies are a powerful tool in outdoor advertising. Their ability to attract attention and convey messages effectively makes them a preferred choice for many companies. When choosing and designing a gigantography, consider the material, the quality of the image, and the clarity of the message to maximize its impact.

Are you ready to take your advertising to the next level? Consider incorporating gigantographies into your marketing strategy today!

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